by Bruce Turkel | Aug 19, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last month I presented the keynote speech on building brands at the NSA Annual Convention in Philadelphia. Before you glance over your shoulder or check if your phone is tapped, this NSA stands for the National Speakers Association NOT the National Security Agency. Or...
by Bruce Turkel | Aug 6, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
We all believe that one thing causes another. Newton’s third law of motion states: “For every action, there is an equal and opposite reaction.” The Byrds sang Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For every thing, (turn turn turn)...
by Bruce Turkel | Jul 15, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Some things get better with age — wines mellow and so does balsamic vinegar. Classic music, both symphonic and rock, sounds better and better each time I hear it. Jeans and khakis get more comfortable, running shoes do too. To my eye, older Porsches, BMWs, and Alfas...
by Bruce Turkel | Jul 1, 2013 | Branding, Keynote speaking, Marketing & Advertising
My friend Jimmy was filling his basket in the produce section when I ran into him. “What are you doing this weekend?” I asked. “Not too much, going out to dinner with Janet tomorrow night. How about you?” “Gotta work tomorrow but I’m sitting in with a guitar player at...
by Bruce Turkel | May 20, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
My fifth grade teacher Juliette Polichetti used to say, “If you don’t know what you don’t know then you don’t know.” And while you could argue that that’s another way of explaining that ignorance is bliss, I don’t think that’s what Miss Polichetti had in mind. When I...
