by Bruce Turkel | Jun 9, 2010 | Uncategorized
First Helen Thomas negates years of courageous presidential interviews with her anti-Semitic outbursts and now Michael Jordan wears a Hitler moustache in a Hanes commercial? What is wrong with these people? Don’t they know that the suggestion of prejudice is not...
by Bruce Turkel | May 28, 2010 | Uncategorized
In today’s New York Times there’s a Shell ad titled “LET’S DELIVER ENERGY FOR A CHANGING WORLD. LET’S GO.” I’m sorry, but is someone at Shell smoking crack? Here the whole world, or at least the whole Western Hemisphere, is fixated on BP’s tragic oil spill and Shell...
by Bruce Turkel | May 25, 2010 | Uncategorized
I just read an article that outlined Florida congressman Meek’s plan to raise marketing dollars to promote tourism to Florida in the wake of the tragic BP oil spill: “U.S. Rep. Kendrick Meek, a candidate in the Democratic primary for the U.S. Senate, said...
by Bruce Turkel | Jan 13, 2010 | Uncategorized
My friend Andrew Jaffee writes the kinds of articles that make me wish everyone could read them and that I had written them. I can’t do much about the latter but can at least help with the former by posting his brilliance. You can find more at Andrew’s...
by Bruce Turkel | Jan 12, 2010 | Uncategorized
Today a TV business pundit asked if the Tiger Woods’ situation had poisoned the spokesman well for everyone. Unfortunately, I don’t think so. Many unsophisticated marketers use it because the spokesperson model of advertising is usually an easy way for a...
