by Bruce Turkel | May 10, 2011 | Uncategorized
Do you know where good ideas come from? Don’t feel bad, neither do I. Surprising, perhaps, considering my advertising agency is responsible for coming up with great ideas for our clients every single day. I know how to present ideas; I know how to sell ideas. And like...
by Bruce Turkel | Apr 12, 2011 | Uncategorized
Some revolutions start with a bang. “The shot heard ‘round the world” is how Ralph Waldo Emerson waxed poetic about the opening salvos of the American Revolution at the battles of Lexington and Concord. About 135 years later, “The shot heard ‘round the world” was used...
by Bruce Turkel | Jan 17, 2011 | Uncategorized
Sitting in an airplane on my way to speak at the National Speakers Association Keynote Lab and mainlining my daily fix of The New York Times, I came across an advertising article by my friend Stuart Elliott titled “The Game Plan? Returning to What Works.” Elliott...
by Bruce Turkel | Dec 20, 2010 | Uncategorized
Depending on when you started reading this blog it may or may not be obvious to you that it’s an experimental and constantly evolving work-in-progress. When I started the blog in August of ‘06, I had no idea what I was doing. I knew that I wanted to begin a dialog and...
by Bruce Turkel | Nov 16, 2010 | Uncategorized
In the great world of marketing there are many subsets of practices and practitioners. Advertising, branding, promotions, public relations, and online marketing are perhaps the most widely known but there are lots of others. Theoretically they’re all concerned with...
