by Bruce Turkel | Mar 28, 2014 | Uncategorized
I love daring and bold concepts, especially when they work. Recently I was introduced to The SEED Foundation. 17 years ago SEED’s founders looked at the expensive elite boarding schools available to privileged kids and thought, hmmm… “Why shouldn’t there be FREE...
by Bruce Turkel | Mar 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A number of years ago I tried to figure out why our ad agency wasn’t quite as successful as I would have liked. It finally dawned on me that we had been trying to sell something our clients might not have been interested in buying. Quite simply, we were trying to sell...
by Bruce Turkel | Mar 16, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Walk into Junior’s in Jupiter, Florida and you might be surprised at what you find. The walls are painted with graffiti. The furniture is constructed from industrial diamond plate steel, and red and black leather. And the proprietor is wearing a Harley-Davidson...
by Bruce Turkel | Mar 9, 2014 | Branding, Bruce Turkel, Marketing & Advertising
“When one door closes, another opens.” “The universe will provide.” “If you can conceive it you can achieve it.” [Parental warning: I hate insipid bromides. If these are sayings you appreciate, things you hang on the wall or slather on your coffee mugs, please don’t...
by Bruce Turkel | Mar 2, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Spend enough time talking to online marketers or digitally savvy traditional advertisers and you’ll hear lots of conversation—and consternation—about the power of online reviews. According to these marketers, the comments and critiques on review sites such as...
