by Bruce Turkel | Jan 12, 2010 | Uncategorized
Today a TV business pundit asked if the Tiger Woods’ situation had poisoned the spokesman well for everyone. Unfortunately, I don’t think so. Many unsophisticated marketers use it because the spokesperson model of advertising is usually an easy way for a...
by Bruce Turkel | Dec 21, 2009 | Uncategorized
Because my birthday is in December, my friend Karen Hirschfeld never forgets to send me her sentence completion exercises to help recap the old year and get ready for the new one. This year, thanks to the power of social media, I can share this great year-end tool...
by Bruce Turkel | Dec 8, 2009 | Uncategorized
Seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Learn how to add significant value to your products by making your products...
by Bruce Turkel | Dec 7, 2009 | Uncategorized
I usually try to write about branding and marketing related issues. Sometimes I’m able to tie those posts into chats about my morning runs at various hotels. Not this time. On Saturday I did my longest run to date and have come up with no business value at all....
by Bruce Turkel | Oct 13, 2009 | Uncategorized
Hadji Williams, a 17-year advertising copywriter, posted this and I thought it was just too damn good not to share. Mr. Williams points out a lot of things I’ve often thought about, he just says them more eloquently than I ever have. You can reach him at...
