by Bruce Turkel | Aug 24, 2007 | Uncategorized
From Bob Wright: David Nixon, founder of DNP Studios, was in Alabama recently directing a video to help raise $20 million for a church. The church has one member who is 107 years old. This member recently bought a new car. That’s cool enough but the beauty is …...
by Bruce Turkel | Aug 21, 2007 | Branding, Marketing & Advertising
From the New York Times: FOR generations, advertising interrupted the entertainment that Americans wanted to read, hear or watch. Now, in a turnabout, advertising is increasingly being presented as entertainment — and surprisingly, the idea of all ads, all the time,...
by Bruce Turkel | Aug 21, 2007 | Branding, Bruce Turkel
In the highly competitive world of sports marketing, companies have to guard their brands very carefully. So even superstars Ray Lewis and Kobe Bryant (who were eventually cleared of the allegations against them) ended up waiting months for a sponsorship opportunity....
by Bruce Turkel | Jul 14, 2007 | Uncategorized
I’ll admit I’ve never been a huge Steven Heller fan, mostly because I didn’t understand a lot of what he said. But Kerry McLaney in my office turned me on to this interview and I agree with her that it’s brilliant. By the way, if you go to the...
by Bruce Turkel | Jul 9, 2007 | Uncategorized
The good folks at ThinkSecret.com not only waited in line for six hours and paid $500 for their iPhone but they took the whole thing apart and documented it online (the picture above is theirs). View it here.
