by Bruce Turkel | May 2, 2007 | Branding
Because I fly so much, I’ve mostly gotten over my fear of flying. But I also sit next to lots of people who are still concerned. This article VIA Daily Candy is for them: You’d love to visit Bucharest. And Beijing. Oh — and Bahia. Too bad...
by Bruce Turkel | Apr 30, 2007 | Uncategorized
Partner Salience Moderates Roller-Coaster-Induced Excitation Transfer(or, Roller Coasters make you hot.) Cindy M. Meston, Ph.D and Penny F. Frohlich, M.A. Very technical reading but quite worthwhile if you market a theme park OR if you’re looking for love. “This study...
by Bruce Turkel | Apr 24, 2007 | Uncategorized
If you care about how destinations market themselves, you’ll find this article from the Chicago Tribune very interesting. Of course, our Miami client is prominently featured. By Alfred Borcover Special to the Tribune Published April 15, 2007 With billions of...
by Bruce Turkel | Apr 24, 2007 | Branding
“Selling to a company IS different than selling to a consumer. But there are some fundamental principles all ads should follow.” We’ve been promoting the idea that B2B Advertising (Business-To-Business) is really C2C (Consumer-To-Consumer) for a long time. Now...
by Bruce Turkel | Apr 23, 2007 | Branding
BrandChannel.com, Interbrand’s online brand exchange released their survey of the world’s top brands. The company stressed that this list is not a record of the world’s best-known brands (such as Coca-Cola). Instead, the BBC News says Interbrand asked consumers “what...
