by Bruce Turkel | Sep 27, 2011 | Uncategorized
Phil Falcone, a twenty-first century hedge fund manager, is making a three billion dollar bet on LightSquared, his new wireless network. According to his website, LightSquared “will deploy an open wireless broadband network using a technology called Long Term...
by Bruce Turkel | Apr 19, 2011 | Uncategorized
Last Thursday I gave the worst presentation of my life. I wish I were exaggerating for the sake of this blog, but I’m not. I was truly awful. I was showing work I’m proud of and talking about new concepts we’re excited about but I wasn’t scoring any points with the...
by Bruce Turkel | May 17, 2010 | Uncategorized
While BP continues its efforts to try to stop the catastrophic oil leak in the Gulf of Mexico, promoting the Gulf beaches during the spill is a crisis on land for the Gulf Coast tourism industry. I recently spoke to National Public Radio (NPR) on how the Gulf region...
by Bruce Turkel | Feb 9, 2009 | Building Brand Value
I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...
by Bruce Turkel | Jan 30, 2009 | Building Brand Value
A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
