Reaching Today’s Gay Consumer.

For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re terrified that...

Branding Island Style.

Picture a tropical island off the coast of the United States: This island is known for powdery beaches, swaying palm trees and stunning sunsets. Because it’s an island, it’s surrounded by endless blue ocean. This island has vibrant cities and quaint small towns....

The Internet Giveth and The Internet Taketh Away.

A few weeks ago my mom recommended that my wife and I go to a restaurant she likes. She even gave us a voucher for the restaurant that she had purchased on Dealtificate, a couponing site similar in function to Groupon and others. She’d paid 20 dollars for $40 of food....

140 Characters is Way Too Many Letters.

Twitter has forever changed the way people communicate because being limited to 140 characters forces writers to be succinct. Even if you dislike Twitter, you can thank it for forcing people to shorten their prose. As editor Arthur Polotnik wrote, “You write to...

The Instant On Generation

I was a kid back in the dark ages of transistor radios. If a friend told me about a cool new song, I’d tune in to WQAM and wait until they played what I was waiting for. Usually it would take an hour or more if the song was hot. While I waited I’d get my cassette...
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