by Bruce Turkel | Feb 24, 2009 | Uncategorized
“The biggest reason, especially for anyone looking to increase PR, is that Twitter gives you an easily broadcast, unique URL to an audience primed to receive messages of that very kind. Greetings Friends, Which social networking site you should be a part of and why?...
by Bruce Turkel | Feb 9, 2009 | Building Brand Value
I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...
by Bruce Turkel | Jan 30, 2009 | Building Brand Value
A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
by Bruce Turkel | Jan 18, 2009 | Uncategorized
VIA International Herald TribuneThe explosion of video content on YouTube and other sites is quickly transforming online video from a medium strictly for entertainment and news into one that is also a reference tool. As a result, video search, on YouTube and across...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
