by Bruce Turkel | Mar 18, 2008 | Uncategorized
VIA NYT First came the kiosk, a strange addition to airport terminals when Continental Airlines began offering it as a check-in option in 1995. It was followed by Web check-in, introduced by Alaska Airlines in 1999. Now, with 80 percent of passengers using these...
by Bruce Turkel | Dec 3, 2007 | Branding
Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it’s not really about branding at all—it’s about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals cool. BMW...
by Bruce Turkel | Aug 21, 2007 | Branding
From AdFreak.com: Virginia is for lovers, not criminals. That’s why their state tourism agency is pulling ads where the models inadvertently flash a gang sign. Apparently, the heart shape they make with their hands is nearly identical to the gesture of the Gangster...
by Bruce Turkel | May 30, 2007 | Branding
The Geico cavemen have become popular enough they’ve become the subject of a show. NEW YORK (AP) — Some of the most creative thinking in television these days has nothing to do with comedy or drama. It’s about the commercials. Fueled by a growing...
by Bruce Turkel | May 23, 2007 | Branding
Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...
