by Bruce Turkel | May 2, 2007 | Branding
Because I fly so much, I’ve mostly gotten over my fear of flying. But I also sit next to lots of people who are still concerned. This article VIA Daily Candy is for them: You’d love to visit Bucharest. And Beijing. Oh — and Bahia. Too bad...
by Bruce Turkel | May 1, 2007 | Keynote speaking
Click on Alsion’s picture to see what’s next for this ambitious speaker.
by Bruce Turkel | Apr 30, 2007 | Uncategorized
Partner Salience Moderates Roller-Coaster-Induced Excitation Transfer(or, Roller Coasters make you hot.) Cindy M. Meston, Ph.D and Penny F. Frohlich, M.A. Very technical reading but quite worthwhile if you market a theme park OR if you’re looking for love. “This study...
by Bruce Turkel | Apr 24, 2007 | Uncategorized
If you care about how destinations market themselves, you’ll find this article from the Chicago Tribune very interesting. Of course, our Miami client is prominently featured. By Alfred Borcover Special to the Tribune Published April 15, 2007 With billions of...
by Bruce Turkel | Apr 9, 2007 | Uncategorized
VIA my brilliant friend Bob Wright in Orlando: “I feel lucky to be watching a marketing lesson on at least two of the four P’s of marketing — pricing and promotion, especially the use of price as strategy — provided by Disney. No picking sides...
