by Bruce Turkel | Mar 29, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How to create a brand.My buddy’s daughter is a talented graphic designer. To fulfill her life’s dream she took a job with a very famous movie studio with the promise that she’d get to design posters and campaigns. The people who hired her insisted they brought her on...
by Bruce Turkel | Mar 7, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Turning liabilities into assets. I’ve talked about it many times right here. Every four years we get the opportunity to watch the most important branding contest anywhere. And if we can just pry off our partisan hats for a little while we can really learn from the...
by Bruce Turkel | Feb 22, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How do you build a brand? A few years ago I sat in the audience at a Florida Governor’s Conference on Tourism. The keynote speaker was Tim Sanders and I was captivated by his presentation. Tim was the former chief solutions officer at Yahoo! and shared his simple...
by Bruce Turkel | Feb 15, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Deadpool, the new movie staring Ryan Reynolds as the potty-mouthed superhero, has broken box office records with $135 million in ticket sales after only three days in theaters. The movie was expected to earn only $80 million over the Valentine’s Day weekend but is now...
by Bruce Turkel | Feb 2, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It is said that if the only tool you have is a hammer, every solution looks like a nail. That suggests that as a branding guy I would look to answer questions and solve problems through a prism of branding and marketing know-how. If we can take our partisan hats off...
