by Bruce Turkel | Sep 17, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Why Major Brands Like Meta and KFC Change Their Names: The Risks, Rewards, and Strategies Behind Corporate Rebranding Introduction: The Rising Trend of Rebranding Another well-known company has decided that its name doesn’t properly...
by Bruce Turkel | Sep 9, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. More Practical Uses for AI and ChatGPT First, an admission: I was concerned about sending last week’s blog post on practical ways I use AI to strengthen my blog’s SEO performance and generate speaking opportunities. While I know that...
by Bruce Turkel | Sep 3, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. How AI Boosted My Blog’s SEO (And How It Can Help Yours Too) When I set off on this blog adventure in 2007, one of the things I promised was that I would share what I’ve learned about blogging. Over the years, I’ve written posts about my...
by Bruce Turkel | Aug 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Hotel Travel Industry Standardization Since the end of July, I’ve traveled for speaking gigs, consulting opportunities, and personal away time. I’ve been to Lake Tahoe and Reno, Vail and Denver, up and down the Maine coast, Boston...
by Bruce Turkel | Feb 7, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Trump Effect. When Uber eliminated their surge pricing during the JFK taxi strike, #deleteUber trended across social media. In a lightning-fast response, competitor Lyft announced that they were donating $1 million to the ACLU. Two days later, CEO Travis Kalanick...
