by Bruce Turkel | Sep 3, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. How AI Boosted My Blog’s SEO (And How It Can Help Yours Too) When I set off on this blog adventure in 2007, one of the things I promised was that I would share what I’ve learned about blogging. Over the years, I’ve...
by Bruce Turkel | Aug 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Hotel Travel Industry Standardization Since the end of July, I’ve traveled for speaking gigs, consulting opportunities, and personal away time. I’ve been to Lake Tahoe and Reno, Vail and Denver, up and down the Maine coast,...
by Bruce Turkel | Feb 7, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Trump Effect. When Uber eliminated their surge pricing during the JFK taxi strike, #deleteUber trended across social media. In a lightning-fast response, competitor Lyft announced that they were donating $1 million to the ACLU. Two days later, CEO Travis Kalanick...
by Bruce Turkel | Jun 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Remember the village idiot? He was the only one person who watched the naked emperor parade down the street and pointed out that the emperor wasn’t wearing clothes. Everyone else fumfered and mumbled and looked at their feet. Only the village idiot dared mouth...
by Bruce Turkel | Jun 9, 2014 | Branding, Keynote speaking, Marketing & Advertising
When my son was little, my wife got a call from his teacher. She was “very concerned” and wanted to schedule a parent-teacher conference right away. Of course we were very concerned too and rushed to the school, terrified of what we’d find out. Finally, after...