by Bruce Turkel | Oct 12, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The more I write about how critical it is to discover and express both your authentic self and your customers’ deepest desires in your brand, the more questions I get. Many are about how one can discover the true self they should be promoting, or how to know exactly...
by Bruce Turkel | Aug 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about what happens when critics judge new ideas too quickly and often risk sentencing great ideas to obscurity; in that case, Airbnb’s new logo that was compared to “certain female anatomy.” (Branding Gone Wrong) But what happens when the creative...
by Bruce Turkel | Jul 8, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Eggs used to be good for you. Along with some crispy bacon and toast with butter, they were part of a healthy breakfast – or so they said. Then all of a sudden eggs were bad for you. Too much cholesterol. Then the yellows were bad for you but the whites were good. Now...
by Bruce Turkel | Jun 1, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
If you’ve read my blog before you know I’m obsessed with traveling light. That’s because a minimalist mindset makes travel more enjoyable and stress-free. Also I believe there are only two kinds of luggage – carry-on and lost. I’ve written about this before, listing a...
by Bruce Turkel | May 18, 2014 | Branding, Keynote speaking, Marketing & Advertising
Are you mature enough to remember when radio was a significant influence in your life? I wasn’t old enough for the golden age of radio – Amos N Andy, The Thin Man, Tommy Dorsey, and the like – but for me radio was the soundtrack of my childhood in the sixties and...
