by Bruce Turkel | Jul 8, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Eggs used to be good for you. Along with some crispy bacon and toast with butter, they were part of a healthy breakfast – or so they said. Then all of a sudden eggs were bad for you. Too much cholesterol. Then the yellows were bad for you but the whites were good. Now...
by Bruce Turkel | Jun 1, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
If you’ve read my blog before you know I’m obsessed with traveling light. That’s because a minimalist mindset makes travel more enjoyable and stress-free. Also I believe there are only two kinds of luggage – carry-on and lost. I’ve written about this before, listing a...
by Bruce Turkel | May 18, 2014 | Branding, Keynote speaking, Marketing & Advertising
Are you mature enough to remember when radio was a significant influence in your life? I wasn’t old enough for the golden age of radio – Amos N Andy, The Thin Man, Tommy Dorsey, and the like – but for me radio was the soundtrack of my childhood in the sixties and...
by Bruce Turkel | Mar 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A number of years ago I tried to figure out why our ad agency wasn’t quite as successful as I would have liked. It finally dawned on me that we had been trying to sell something our clients might not have been interested in buying. Quite simply, we were trying to sell...
by Bruce Turkel | Feb 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The flight to San Juan was scheduled to leave at 7:25 AM, so my mental math looked something like this: “Want to get to airport an hour early, that’s 6:25 AM. Thirty minutes to get to airport, that’s 6:00. Half an hour to get ready, gotta get up at 5:30. ” But here’s...
