by Bruce Turkel | Jun 24, 2012 | Branding
When I was in college, moving into the dorms was an arduous ritual. First we’d set up our stereos. Of course they were enormous – mine was comprised of big JBL speakers, a separate Marantz amp and McIntosh pre-amp, a Pioneer turntable and Aiwa cassette deck. The...
by Bruce Turkel | Jun 12, 2012 | Branding
Do you ever get a call on your smartphone that you can’t return right away? Let’s say you’re in a meeting and your Mom calls. Of course you want to take the call but it would be rude. And you don’t want to let your Mom wait and wonder why you’re not calling her back....
by Bruce Turkel | May 16, 2012 | Branding
In his best seller Blink, Malcolm Gladwell writes about the veracity of the decisions we make quickly, arguing that millions of years of evolution have given us the perceptive skills we need to make instant choices, often without all the facts. One of his examples is...
by Bruce Turkel | Apr 24, 2012 | Uncategorized
A while back I got into my car, flicked on the radio and realized that there just wasn’t anything for me to listen to. It seems that all of the stations were programming their music for — oh, it pains me to say it — much younger audiences. We Baby Boomers were once...
by Bruce Turkel | Apr 16, 2012 | Uncategorized
Eddie and Bill were sitting at an outdoor table at Scotty’s Landing having lunch last Friday. I had run over to the bayside shack right after my downtown lunch meeting to chat with a potential client and then needed to zip out to check on a video production in Coral...
