by Bruce Turkel | Feb 1, 2010 | Uncategorized
Everyone I know has been asking my take on Apple’s name for their new device – the iPad. Frankly I think the naming choice is typical Apple M.O. — they pick the name they want and damn the torpedoes. It’s a take on the old riddle: Q: Where does a 900 lb....
by Bruce Turkel | Sep 3, 2009 | Uncategorized
Another brilliant blog post by my friend Andrew Jaffee: Motorola is one of America’s proudest brands. Started by the brothers Galvin in Chicago in 1928 as a battery company, it moved to manufacturing car radios, hence the name a combination of “motor” and...
by Bruce Turkel | Oct 21, 2008 | Uncategorized
A gathering of over 700 marketers and advertising sorts down in Orlando for an ANA conference have voted Barack Obama as Ad Age’s Marketer of the Year. Obama beat out Apple, Zappos and, yes, John McCain. Complete story here.
by Bruce Turkel | Dec 3, 2007 | Branding
Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it’s not really about branding at all—it’s about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals cool. BMW...
by Bruce Turkel | Aug 24, 2007 | Uncategorized
VIA engadget: According to this site, hackers have created software that unlocks Apple iPhones, allowing them to work on networks other than AT&T. Click here to read the whole story.
