by Bruce Turkel | Feb 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Neil Young told Spotify that if they didn’t remove Joe Rogan’s podcast from their service, they could no longer carry his music. Within a day or two, Joni Mitchell and Nils Lofgren followed suit. By the time you read this,...
by Bruce Turkel | Dec 28, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Recently a reader of mine sent me a link to an article with the note, “Hey Bruce, why don’t you write this good?” (Click HERE for the direct link or HERE for the Apple News link) The article they shared was from The New Yorker magazine and was titled, “Florida...
by Bruce Turkel | Apr 14, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
by Bruce Turkel | Nov 10, 2020 | All About Them, Bruce Turkel, Is That All There Is?, Uncategorized
People used to sit on the porch or in the parlor and play musical instruments. Today we just hit the “play” button on Apple Music or Spotify and listen to anything we want. People used to grow seasonally-appropriate fruits and vegetables in window boxes and backyard...
by Bruce Turkel | Jul 8, 2020 | All About Them, Branding, Marketing & Advertising
We’ve all heard the old saying, “If you build a better mousetrap the world will build a path to your door.” Trouble is, that’s not true. If you build a better mousetrap, the world WON’T beat a path to your door. You will just wind up with a bunch of...
