by Bruce Turkel | Dec 20, 2010 | Uncategorized
Depending on when you started reading this blog it may or may not be obvious to you that it’s an experimental and constantly evolving work-in-progress. When I started the blog in August of ‘06, I had no idea what I was doing. I knew that I wanted to begin a dialog and...
by Bruce Turkel | Oct 6, 2010 | Branding, Marketing & Advertising
Do you know how to read musical notation? If you do, you know that when you’re reading music you’re actually reading at least two things simultaneously. Written music tells you what note to play and when to play it. Written language, on the other hand, only tells you...
by Bruce Turkel | Jul 19, 2010 | Uncategorized
Last week I travelled to Racine, Wisconsin to do a much-anticipated job for SC Johnson. As Dan Fogelberg sang, “The audiences were heavenly but the travelling was hell.” I’ll spare you the long drawn out story of my travel travails but suffice to say I wound up...
by Bruce Turkel | Jun 18, 2010 | Uncategorized
Besides having a problem with their Deepwater Horizon well spewing oil into the Gulf Stream, BP also seems to have a problem with its executives spewing insensitive statements into the media stream. First, embattled BP CEO Tony Hayward told a disbelieving press “I’d...
by Bruce Turkel | May 17, 2010 | Uncategorized
While BP continues its efforts to try to stop the catastrophic oil leak in the Gulf of Mexico, promoting the Gulf beaches during the spill is a crisis on land for the Gulf Coast tourism industry. I recently spoke to National Public Radio (NPR) on how the Gulf region...
