by Bruce Turkel | Oct 23, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Are You Lucky or Unlucky? We are all aware of the lucky things that have happened to us. And chances are, we’re even more aware of all the unlucky things that have happened to us. But we’re unaware of the things that have not...
by Bruce Turkel | Sep 5, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. My Favorite Jimmy Buffett Story. If you grew up in South Florida when I did, Jimmy Buffett was simply a part of your life. My dad was a big folk music fan and had two of Buffett’s albums, A White Sport Coat and a Pink...
by Bruce Turkel | Aug 21, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What Does It Take For YOU To Change YOUR Mind? One of my favorite Bob Dylan lyrics is from the song Highway 61 Revisited: God said to Abraham, “Oh, kill me a son.” Abe say, “Man, you must be puttin’ me on.” God say, “No.” Abe say,...
by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
by Bruce Turkel | May 23, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What do Kiss and Bobby Ingram have in common? During her introduction to the 2023 UBA conference I spoke at in Brussels last month, our emcee told us that Kiss had played on the same stage in the arena. So when it was my turn to speak, I...
