by marketing.bruceturkel | Dec 4, 2019 | Branding, Building Brand Value
The small conference rooms held about twenty people in their late twenties or early thirties. Their job was to sell Bacardi products to legal drinking age (LDA) consumers. I started our presentation by showing the different bars we visited around the country. Then I...
by Bruce Turkel | Dec 12, 2018 | All About Them, Bruce Turkel
Recently I was interviewed by author and business growth specialist Jeff Blackman. I thought you’d enjoy reading the interview. Bruce Turkel sees things from a fascinating perspective. And it’s not because he stands six-foot-four. Instead, it’s because he has the...
by Bruce Turkel | Apr 18, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Building The keynote speech to the realtors’ association went very well. We reviewed brand building from the 50,000-foot view and covered the seven critical points to building a compelling brand. Near the end of my talk I invited the audience to continue with me...
by Bruce Turkel | Dec 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There’s an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is...
by Bruce Turkel | Mar 12, 2013 | Branding, Keynote speaking, Marketing & Advertising
Our Monday morning run takes us through Matheson Hammock Park and out to the marina, a small spit of land that juts out into Biscayne Bay. If you stand just so, you can look out across the endless bay and see the same unspoiled vista that the Tequesta Indians enjoyed...
