by Bruce Turkel | Jan 11, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. “What’s the smartest business in the world?” How’s THAT for a catchy headline? Admit it, you opened this blog post simply to find out the answer to the question… What IS the smartest business in the world anyway? If I were a...
by Bruce Turkel | Dec 15, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. I love the end of the year. It’s the time when I can finally clear out my emails, go through all the piles on my desk, review each of my sketchbooks, close out all my To Do lists, balance my accounts, and otherwise streamline my...
by Bruce Turkel | Mar 17, 2021 | All About Them, Building Brand Value, Is That All There Is?, Uncategorized
If you’d prefer to watch the video, please click HERE. Do you know what the Spring Equinox is? Don’t feel bad if you don’t, I didn’t either. The word equinox comes from the Latin words aequi, meaning “equal” and nox, meaning...
by Bruce Turkel | Feb 22, 2021 | Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
An article in AdWeek Magazine titled “The Survivors” promised, “How to make it as an indie agency in the merger era.” (If you’re not in the advertising business, that means how small, independent advertising agencies can survive without being gobbled...
by Bruce Turkel | Dec 16, 2020 | All About Them, Bruce Turkel, Uncategorized
There’s an old story about the two footwear salespeople who were sent to a tropical island: After spending a day walking around the island looking for opportunities, the first salesperson emailed the home office: “Sending my samples back ASAP. No one here wears...