by Bruce Turkel | May 4, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
BMW’s New Screw Says More About Brand Messaging Strategy Than Its Advertising What a seemingly tiny design decision reveals about messaging strategy, brand control, and the signals your business sends every day Click HERE to watch: BMW’s New Screw Says More About Its...
by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla’s Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO of...
by Bruce Turkel | Jul 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Recently CNN International called and invited me to be on-air to discuss subscription services and the increasingly tough economic environment that’s starting to hit consumers, causing purchasing decisions to shift. They said they were keen...
by Bruce Turkel | Jun 28, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Partisan Words The rain chattering on our metal roof woke me up even earlier than usual. When it stopped, I dragged myself out of bed, brewed a pot of espresso, and took the dogs out for a walk. Even doing all that, I still showed up at the...
by Bruce Turkel | May 3, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. What’s the Difference Between a Bad Client and a Sharp Stick? To know the difference between a good and bad client, it’s important to know who your clients are. But it’s even more important to know who your clients aren’t. For example, BMWs...
