by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
by Bruce Turkel | Mar 26, 2013 | Branding, Marketing & Advertising
A friend of mine got into some trouble recently. He left a bar after having a few drinks, got in his car and headed home. On the way he was pulled over by a highway patrolman and arrested for driving while intoxicated. I’ll spare you the long and sad story of his...
by Bruce Turkel | Jun 24, 2012 | Branding
When I was in college, moving into the dorms was an arduous ritual. First we’d set up our stereos. Of course they were enormous – mine was comprised of big JBL speakers, a separate Marantz amp and McIntosh pre-amp, a Pioneer turntable and Aiwa cassette deck. The...
by Bruce Turkel | Dec 18, 2007 | Uncategorized
My friend Seth Berkowitz, from Blink, sent me this editorial. I think it has marketing implications far deeper that just immigration and professional baseball. For years, everybody knew that illegal immigrants were coming across our borders in massive numbers and...
