by marketing.bruceturkel | Nov 20, 2019 | Branding, Building Brand Value
Have you ever noticed that when a politician makes the news for a bribery conviction the amount of money they got caught taking is always surprisingly low? $1,500 here, $5,000 there. All for sacrificing their honesty, integrity, reputation, career, etc. Granted, they...
by marketing.bruceturkel | Sep 11, 2019 | Uncategorized
I write this blog for three reasons: To create and maintain relationships with you and everyone who reads what I write, To stay top-of-mind and create opportunities, and To paraphrase John Lee Hooker’s Boogie Chillen’: “I gotta let that boy boogie-woogie,...
by marketing.bruceturkel | Jul 17, 2019 | Branding, Building Brand Value
Because I believe so strongly in making my brand All About Them, I sometimes have to remind myself to take a step back from pontificating about building brand value. Instead, I need to spend more time understanding the issues and concerns my clients and readers have...
by marketing.bruceturkel | Apr 24, 2019 | Building Brand Value
The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as “fast.” Of course, “fast” is a matter of interpretation because, evolutionary speaking, a...
by marketing.bruceturkel | Mar 6, 2019 | Branding, Building Brand Value
Hermés uber status symbol, the Birken Bag, range from $12,000 to more than $200,000. Fortune Magazine suggests that they might be a good investment because “Earlier this month, a single handbag sold at a Christie’s auction in Hong Kong for $223,000, breaking a...
