by Bruce Turkel | May 17, 2010 | Uncategorized
While BP continues its efforts to try to stop the catastrophic oil leak in the Gulf of Mexico, promoting the Gulf beaches during the spill is a crisis on land for the Gulf Coast tourism industry. I recently spoke to National Public Radio (NPR) on how the Gulf region...
by Bruce Turkel | Jul 17, 2009 | Branding, Building Brand Value
A few months ago I made a presentation titled Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people in the room furiously scribbling notes. As soon as I finished talking, a bunch of hands went up and the crowd...
by Bruce Turkel | Jun 17, 2009 | Branding
Mark Trueblood commented on my post that the Republican Party should take a branding lesson from Cadillac: “I think the GOP’s problems are much deeper than an lack of youth or sleekness…their image problem is not their age, it is their actions and...
by Bruce Turkel | Feb 26, 2009 | Uncategorized
Today I spoke at a combined meeting of the Hollywood Chamber of Commerce and Convention and Visitors Bureau. My talk was on Building Brand Value and how to use branding to sell tourism in tough times. I brought along a few of my latest book, but certainly not enough...
by Bruce Turkel | Feb 9, 2009 | Building Brand Value
I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...
