by Bruce Turkel | May 23, 2007 | Branding
Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...
by Bruce Turkel | Feb 5, 2007 | Uncategorized
When I’m not traveling around speaking on building great brands, I run an advertising agency that is charged with creating and selling some of the best brand names in the world. We’ve worked for Discovery Channel, HBO, Sony, Miami and other wonderful...
