by Bruce Turkel | Sep 7, 2010 | Uncategorized
Back in March I wrote about how Toyota did irreparable harm to their brand because they violated the pact they made with their consumer by not delivering on their core competency – durability. If Hyundai and Kia cars are cheaper, we don’t mind. If a Toyota is passed...
by Bruce Turkel | Aug 24, 2010 | Uncategorized
Here’s a problem I have that drives me crazy. Maybe you have it too. Better yet, maybe you had it, solved it and can tell me what worked for you. What do you do when you’ve finished your to dos? That is, what do you do when all your phone messages are returned, your...
by Bruce Turkel | Jun 14, 2010 | Uncategorized
It’s been almost five weeks since the Deepwater Horizon disaster and barrels of oil continue to pour out of a broken pipe 5,000 feet below the ocean’s surface. “Green” BP is trying to stave off a PR disaster, red-faced politicians are playing to the cameras and people...
by Bruce Turkel | May 17, 2010 | Uncategorized
While BP continues its efforts to try to stop the catastrophic oil leak in the Gulf of Mexico, promoting the Gulf beaches during the spill is a crisis on land for the Gulf Coast tourism industry. I recently spoke to National Public Radio (NPR) on how the Gulf region...
by Bruce Turkel | Jul 17, 2009 | Branding, Building Brand Value
A few months ago I made a presentation titled Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people in the room furiously scribbling notes. As soon as I finished talking, a bunch of hands went up and the crowd...
