by Bruce Turkel | Feb 9, 2009 | Building Brand Value
I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...
by Bruce Turkel | Jan 30, 2009 | Building Brand Value
A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
by Bruce Turkel | Oct 28, 2008 | Uncategorized
In my presentation on Building Brand Value, I talk about the evolution of mobile phones. Cecelia Besu from The Keyes Company heard my spiel and sent me the link to this cool comprehensive video on the history of cell phones. See how many of them you owned! Thanks,...
by Bruce Turkel | Dec 11, 2007 | Building Brand Value
Thanks to Google Alerts, I found this great review of my book, Building Brand Value, on the Beyond Madison Avenue blog. Because I believe in always celebrating the good stuff, I thought a quick blog post was in order. Thanks for indulging me! And thanks for the great...
by Bruce Turkel | Nov 29, 2007 | Building Brand Value
Surprised by the results? The Knowland Group recently released this study, and you can read more about it here. Really talks to our concept of Building Brand Value, doesn’t it, where a destination is more desirable because of its brand name.
