by Bruce Turkel | Sep 27, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
By now everyone on the planet knows about Volkswagen’s troubles. Quite simply, Volkswagen knowingly and maliciously installed software in their “smart diesel” cars designed to provide false emissions readings to government testers around the world. Estimates are that...
by Bruce Turkel | Sep 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
SPOCMy mortgage company made a mistake. For some reason they did not have record of my windstorm insurance certificate on file and went out and bought windstorm insurance for me. As you can imagine, windstorm insurance is very important in South Florida where we’ve...
by Bruce Turkel | Sep 2, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I’ve stayed in a lot of Marriott hotels lately. Plenty of the conferences I attend and speak at are organized at Marriott properties and I’m a member of the Marriott affinity program so the collected room nights earn me free breakfasts and occasional upgrades. But...
by Bruce Turkel | Aug 18, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Legendary head coach Joe Paterno led the Penn State Nittany Lions from 1966 to 2011. In 2007 Paterno was inducted into the College Football Hall of Fame and in 2011 Paterno won his 409th game, becoming the winningest coach in Division I college football history. To...
by Bruce Turkel | Jul 28, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I was recently asked a question that really got me thinking about how we describe ourselves and ultimately create our own personal brand. I was getting ready to make a presentation at a Fortune 100 company’s annual innovation summit, and the person responsible for the...
