by Bruce Turkel | Mar 1, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A few months back I made a presentation on Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people furiously scribbling notes. When I finished a bunch of hands shot up. A nervous middle-aged man in a green and white...
by Bruce Turkel | Feb 22, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How do you build a brand? A few years ago I sat in the audience at a Florida Governor’s Conference on Tourism. The keynote speaker was Tim Sanders and I was captivated by his presentation. Tim was the former chief solutions officer at Yahoo! and shared his simple...
by Bruce Turkel | Feb 2, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It is said that if the only tool you have is a hammer, every solution looks like a nail. That suggests that as a branding guy I would look to answer questions and solve problems through a prism of branding and marketing know-how. If we can take our partisan hats off...
by Bruce Turkel | Feb 1, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Building a better brand is like building a life. Both grow based on an ongoing series of conscious decisions, opportunistic occurrences, and reactions to unplanned events. Plus they both benefit (and potentially suffer) from a bit of luck and a lot of serendipity....
by Bruce Turkel | Jan 25, 2016 | Uncategorized
Choose Your Brand. Have you felt the inexorable forces pulling at you lately? While the potential and promise of new technology is pulling us into the gleaming future the most base and brutal forces are trying to drag us back into the dark ages. Startling new advances...
