Nobody Cares About Your Newsletter.

by | Nov 5, 2012 | Branding

Each day I get more than one hundred emails with titles like these:What’s Happening This Week at Shmegegge Meshuganah & Putz The XYZ Corporation’s Monthly Update, and MBHSCBA Newsletter – November 12, 2012 They went directly into my deleted spam file right...

How You Can Help The Victims of Hurricane Sandy.

by | Oct 31, 2012 | Uncategorized

I usually write about branding and creativity but here’s something a little more important this week – a developing list of ways to help the victims of Hurricane Sandy. Thanks to David Cohen for the research. HOW YOU CAN HELP: Red Cross The Red Cross has started a...

You Can Travel Even Lighter.

by | Oct 23, 2012 | Uncategorized

Those of you who have been reading my posts for a while know about my penchant (OK, obsession) for traveling light (if not, you can read about it HERE and HERE). And why not? When you log as many miles as I do traveling for our clients and speaking at conferences,...

3 Cheap Ways To Build Your Brand (Or Become Mayor).

by | Oct 16, 2012 | Branding

A partner in a successful medical services company had a problem. Her business was undergoing a number of new competitive challenges as larger, national businesses had begun to market to her clients. Worse, they were offering genericized services at significantly...
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