by Bruce Turkel | Oct 23, 2012 | Uncategorized
Those of you who have been reading my posts for a while know about my penchant (OK, obsession) for traveling light (if not, you can read about it HERE and HERE). And why not? When you log as many miles as I do traveling for our clients and speaking at conferences,...
by Bruce Turkel | Oct 22, 2012 | Branding
Now that Lance Armstrong and Nike are out of LiveStrong, will the brand survive? You can watch my interview on FOX News’ Money with Melissa Francis HERE.
by Bruce Turkel | Oct 16, 2012 | Branding
A partner in a successful medical services company had a problem. Her business was undergoing a number of new competitive challenges as larger, national businesses had begun to market to her clients. Worse, they were offering genericized services at significantly...
by Bruce Turkel | Oct 8, 2012 | Branding
Spending time with people we agree with is a good way to avoid conflict. Watching news shows slanted towards our point of view is a good way to keep from getting too agitated. And reading books that explore the positions and opinions that mirror our own is a mighty...
by Bruce Turkel | Sep 24, 2012 | Branding
The other day Peter Shankman tweeted, “After 16 hours of travel, I just really need to ask: It’s 2012. Where the hell is my personal jet pack?” That got me thinking, “Yeah! Where the hell IS my personal jet pack?” We’ve pretty much gotten everything else we were...
