by Bruce Turkel | Aug 6, 2012 | Uncategorized
A comedian on late-night television did a funny bit about a guy who hoisted his lawn mower up to trim his shrubs. After the blade hit a hidden branch in the hedge and flipped over, the lawn mower chopped off one of his arms. That wasn’t the funny part. Once the...
by Bruce Turkel | Jul 30, 2012 | Uncategorized
Back in 1984, there was a famous marketing case study covered in all the trade rags. The title was “Can Marketing Take the Tofu Out Of Tofutti?” and the question was pretty clear — could good advertising convince soy-averse Americans to try dessert products made with...
by Bruce Turkel | Jul 22, 2012 | Branding
I met my running buddies at 5:45 this morning. We banged out five and a half miles at a nine to ten minutes per mile pace. Believe it or not, Barbara had already done five miles before the rest of the group even showed up, Daniel ran seven more miles after we...
by Bruce Turkel | Jul 2, 2012 | Uncategorized
During the negotiations on the terms of Spain’s bailout, Spanish Prime Minister Mariano Rajoy sent a text to his finance minister. Encouraging the minister to be a tough negotiator, Rajoy wrote: “We’re the number four power in Europe. Spain is not Uganda.” Of course,...
by Bruce Turkel | Jun 18, 2012 | Uncategorized
On one of our morning runs last week, Stella was telling me about her son and how he wins at everything. He’s a high school golf champion, he always wins when they play Scrabble, and even though he doesn’t run regularly, he did run three miles with his marathoner...
