by Bruce Turkel | May 23, 2012 | Branding
Have you noticed what’s going on? Everything might seem pretty normal but without noticing, the world of media and marketing continues to change at lightning speed. Without warning, the newly crowned Holy Trinity of social media marketing — Twitter, Facebook,...
by Bruce Turkel | May 16, 2012 | Branding
In his best seller Blink, Malcolm Gladwell writes about the veracity of the decisions we make quickly, arguing that millions of years of evolution have given us the perceptive skills we need to make instant choices, often without all the facts. One of his examples is...
by Bruce Turkel | May 7, 2012 | Uncategorized
Part of this online journey I enjoy so much is the interaction I have with you. For my end, I try to be open and transparent as we explore this brave new world of branding and online communication together and you’ve held up your end of the bargain with enthusiasm,...
by Bruce Turkel | Apr 24, 2012 | Uncategorized
A while back I got into my car, flicked on the radio and realized that there just wasn’t anything for me to listen to. It seems that all of the stations were programming their music for — oh, it pains me to say it — much younger audiences. We Baby Boomers were once...
by Bruce Turkel | Apr 16, 2012 | Uncategorized
Eddie and Bill were sitting at an outdoor table at Scotty’s Landing having lunch last Friday. I had run over to the bayside shack right after my downtown lunch meeting to chat with a potential client and then needed to zip out to check on a video production in Coral...
