by Bruce Turkel | May 10, 2017 | Branding, Bruce Turkel, Marketing & Advertising
You know the old joke: Q: “How do you get to Carnegie Hall? A: “Practice, man, practice.” This joke was probably never funny but it was accurate. In the old days before the Internet was as common as sense is not, the ability to do something well was the best predictor...
by Bruce Turkel | Apr 10, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How NOT to Write a Blog Post. This blog was born in 2007 and it quickly became our most important marketing tool. Since the first post the family of people who have subscribed to these branding thoughts has grown to over 86,000. Plus 80,000 additional readers follow...
by Bruce Turkel | Mar 28, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Monetize talent.Vincent Van Gogh died broken and penniless. He could not monetize talent. Takashi Murakami figured out how to monetize talent. He makes big money selling cartoonish figures and licensing his outrageous designs for $5,000 limited edition Louis Vuitton...
by Bruce Turkel | Feb 21, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Foreplay starts in the morning. I have a buddy who told me about a disagreement he had with his girlfriend. The two of them weren’t getting along and hadn’t been nice to each other throughout the day. But after dinner was done and the dishes were put away, he started...
by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
