by Bruce Turkel | Jul 28, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I was recently asked a question that really got me thinking about how we describe ourselves and ultimately create our own personal brand. I was getting ready to make a presentation at a Fortune 100 company’s annual innovation summit, and the person responsible for the...
by Bruce Turkel | May 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Please take a minute to think about the words IF and BUT. Such little words but they can have such a big impact on your brand. Do you realize that if you add the words IF or BUT to an apology it demeans the sentiment and neuters the meaning? “I’m sorry IF you thought...
by Bruce Turkel | Mar 3, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I just left a message for a highly successful buddy of mine. Or at least I tried reaching him. His receptionist was so busy, so stressed, and so rude that her best customer service was to tell me to “call back later.” Now as it happens, I will call back. And it won’t...
by Bruce Turkel | Feb 2, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I went to elementary school on Miami Beach there were just four or five African-American kids in our group. I remember this only because I found out later that there were very few black families living on South Beach and the kids in our class were the children of...
by Bruce Turkel | Jan 13, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Q: When is the best time to plant an oak tree? A: Twenty years ago. Or today. Happy New Year! 2015 is a brand new year and we’re right in the middle of New Year’s resolution month. That means not enough time has gone by to break the resolutions you’ve already made and...
