by Bruce Turkel | Sep 2, 2014 | Uncategorized
Taco Bell just introduced their new Dollar Craving Menu, a list of 11 items that all cost one dollar. To help promote this new pricing, Taco Bell has created their Everlasting Dollar campaign where up to 11 winners could win the chain’s food for life (or at least...
by Bruce Turkel | Aug 3, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week we talked about what happens when critics judge new ideas too quickly and often risk sentencing great ideas to obscurity; in that case, Airbnb’s new logo that was compared to “certain female anatomy.” (Branding Gone Wrong) But what happens when the creative...
by Bruce Turkel | Jul 27, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Airbnb, the online vacation rental service that now controls more hotel rooms than all of the major hotel companies combined, introduced a new logo last week. The response from the blogosphere and myriad branding experts” was immediate and negative. Apparently, the...
by Bruce Turkel | May 5, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Walking into a meeting, church or synagogue, or maybe a theater, I’m sure you reach into your pocket and turn off the volume on your phone. But because not everyone is as thoughtful and considerate as you, a phone invariably rings during the presentation. Sadly,...
by Bruce Turkel | Mar 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A number of years ago I tried to figure out why our ad agency wasn’t quite as successful as I would have liked. It finally dawned on me that we had been trying to sell something our clients might not have been interested in buying. Quite simply, we were trying to sell...
