by Bruce Turkel | Jul 2, 2012 | Uncategorized
During the negotiations on the terms of Spain’s bailout, Spanish Prime Minister Mariano Rajoy sent a text to his finance minister. Encouraging the minister to be a tough negotiator, Rajoy wrote: “We’re the number four power in Europe. Spain is not Uganda.” Of course,...
by Bruce Turkel | Jun 18, 2012 | Uncategorized
On one of our morning runs last week, Stella was telling me about her son and how he wins at everything. He’s a high school golf champion, he always wins when they play Scrabble, and even though he doesn’t run regularly, he did run three miles with his marathoner...
by Bruce Turkel | Jun 4, 2012 | Uncategorized
Someone sent me an article that asked successful CEOs what they would rather do if they weren’t in their current positions. Doctor? Lawyer? Indian Chief? No, everyone wants to be a rock star. Guitar Center has built an enormous business selling guitars and amps to...
by Bruce Turkel | May 29, 2012 | Branding
Have you ever been witness to the Pocket Pat? When it’s done well, it’s a thing of beauty, lemme tell you. I was invited to lunch by a guy I’ll call Lloyd. He’s a successful local businessman and pretty wired into the goings-on in South Florida. When the bill...
by Bruce Turkel | May 7, 2012 | Uncategorized
Part of this online journey I enjoy so much is the interaction I have with you. For my end, I try to be open and transparent as we explore this brave new world of branding and online communication together and you’ve held up your end of the bargain with enthusiasm,...
