by Bruce Turkel | Jul 23, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
David and I were at the gym the other day talking about a race we had run in the Everglades. He was congratulating me on my performance when I pointed out how much better he did than I. “It was a great race,” he said, “You and I did the same thing.” “What are you...
by Bruce Turkel | Jul 15, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Some things get better with age — wines mellow and so does balsamic vinegar. Classic music, both symphonic and rock, sounds better and better each time I hear it. Jeans and khakis get more comfortable, running shoes do too. To my eye, older Porsches, BMWs, and Alfas...
by Bruce Turkel | Jun 25, 2013 | Branding, Keynote speaking, Marketing & Advertising
Tom Brokaw wrote the book about the generation of Americans who grew during the depression and fought in World War II. In his preface, Brokaw describes the people he researched and wrote about this way: “These men and women came of age in the Great Depression, when...
by Bruce Turkel | May 7, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Seinfeld TV sitcom was called a show about nothing. When they pitched the pilot to NBC, here’s how they described the concept: “Nothing happens on the show. It’s just like life. You know, you eat, you go shopping, you read.” Nothing actually happens. But I don’t...
by Bruce Turkel | Apr 29, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I walked downstairs to grab my mail today Shelly told me that I had “won the mail sweepstakes.” Sure enough, my mail slot held the biggest pile on any of the shelves. “Of course,” Shelly added, “most of it is junk.” But hidden amongst all the trash were three...
