by Bruce Turkel | Jul 30, 2012 | Uncategorized
Back in 1984, there was a famous marketing case study covered in all the trade rags. The title was “Can Marketing Take the Tofu Out Of Tofutti?” and the question was pretty clear — could good advertising convince soy-averse Americans to try dessert products made with...
by Bruce Turkel | Jul 22, 2012 | Branding
I met my running buddies at 5:45 this morning. We banged out five and a half miles at a nine to ten minutes per mile pace. Believe it or not, Barbara had already done five miles before the rest of the group even showed up, Daniel ran seven more miles after we...
by Bruce Turkel | Jul 2, 2012 | Uncategorized
During the negotiations on the terms of Spain’s bailout, Spanish Prime Minister Mariano Rajoy sent a text to his finance minister. Encouraging the minister to be a tough negotiator, Rajoy wrote: “We’re the number four power in Europe. Spain is not Uganda.” Of course,...
by Bruce Turkel | Jun 18, 2012 | Uncategorized
On one of our morning runs last week, Stella was telling me about her son and how he wins at everything. He’s a high school golf champion, he always wins when they play Scrabble, and even though he doesn’t run regularly, he did run three miles with his marathoner...
by Bruce Turkel | Jun 4, 2012 | Uncategorized
Someone sent me an article that asked successful CEOs what they would rather do if they weren’t in their current positions. Doctor? Lawyer? Indian Chief? No, everyone wants to be a rock star. Guitar Center has built an enormous business selling guitars and amps to...
