Selling Across The Generations.

I used to think that my father’s generation was the last one to live in two centuries at the same time. Growing up near Poe Park in the Bronx, my dad lived in a community with all the modern technological marvels including refrigerators, televisions, and automobiles....

Reaching Today’s Gay Consumer.

For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re terrified that...

The Simple Power of Delight.

My friend and super-talented art director and illustrator, Soren Thieleman, sent me this text the other morning: “Good morning Bruce. I’m at a small café in Lauderdale-By-The-Sea and the door handle put a smile on my face. I haven’t tasted the food or had a sip of...

Branding Island Style.

Picture a tropical island off the coast of the United States: This island is known for powdery beaches, swaying palm trees and stunning sunsets. Because it’s an island, it’s surrounded by endless blue ocean. This island has vibrant cities and quaint small towns....

The Internet Giveth and The Internet Taketh Away.

A few weeks ago my mom recommended that my wife and I go to a restaurant she likes. She even gave us a voucher for the restaurant that she had purchased on Dealtificate, a couponing site similar in function to Groupon and others. She’d paid 20 dollars for $40 of food....
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