by Bruce Turkel | Sep 21, 2010 | Uncategorized
When his gloved hands were too far down my throat for me to answer, the dentist told me I needed a gum graft. “But I don’t do that,” he added, “You need to see a periodontist.” I nodded. And after I took care of my co-pay, I got the referral, made the appointment and...
by Bruce Turkel | Sep 13, 2010 | Uncategorized
We were just finishing up our run the other day and my friend, educational consultant David Altshuler, was talking about his son Ellory’s cross-country team. David said he likes cross-country because it’s a sport where you can really prove what you’re capable of...
by Bruce Turkel | Jul 19, 2010 | Uncategorized
Last week I travelled to Racine, Wisconsin to do a much-anticipated job for SC Johnson. As Dan Fogelberg sang, “The audiences were heavenly but the travelling was hell.” I’ll spare you the long drawn out story of my travel travails but suffice to say I wound up...
by Bruce Turkel | Jul 13, 2010 | Uncategorized
I’ve been doing a lot of thinking about labels lately and questioning how much impact they have on behavior. What I’m wondering is if names can be the harbingers of action or if that’s just a shallow and ultimately worthless supposition. About a year ago I wrote a...
by Bruce Turkel | Jun 10, 2010 | Uncategorized
It’s interesting. I’ve been writing blog posts on branding for a few years now but nothing’s gotten the attention, or generated as many comments, as my last post – Did Hitler Wear Hanes? It seems everyone’s got a strong opinion and those...
