by Bruce Turkel | Jan 2, 2019 | Branding, Bruce Turkel, Building Brand Value
New years are great times to look back and look forward – to evaluate how you did in the year that just ended and plan for the year to come. When it comes to your brand strategy and building your personal brand, the new year is also the perfect time to plan for how...
by Bruce Turkel | Dec 19, 2018 | All About Them, Branding, Bruce Turkel
An oxymoron is defined as a contradiction in terms. In other words, an oxymoron is a figure of speech in which two opposite ideas are joined to create an effect. Perhaps you’ve noticed oxymorons such as cruel kindness, living death, reality television, non-dairy...
by Bruce Turkel | Apr 25, 2018 | Branding, Marketing & Advertising
Somewhere around Y2K, I was introduced to Susan Ford Collins. When we first met, Susan gave me a copy of her latest book, The Joy of Success. Because I’m a little obsessed with reading, I dove right in and polished off the book in a weekend. It was well written...
by Bruce Turkel | Feb 13, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Transcend politics. Companies including Uber, Lyft, Under Armor, Starbucks, Coca-Cola, Nike, and Anheuser Busch have all found themselves on one side or the other of the current chasm of political polarization. Celebrities including Beyoncé, Steph Curry, The Rock, Tom...
by Bruce Turkel | Apr 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Building Methods.I Got Fooled is a great blues song by Sonny Terry and Brownie McGee about a man who offers to clean a beautiful neighbor’s house in return for intimate favors. You know that she promised me When the work was through, That I could have my...
