by Bruce Turkel | Aug 25, 2014 | Bruce Turkel, Keynote speaking, Marketing & Advertising
The Ice Bucket Challenge? By now everyone who’s not living under a rock knows about the Ice Bucket Challenge. It’s a brilliant viral stunt that combines coerced altruism, mild sadism, mischief, social media, and a good dose of revenge to get people to donate to...
by Bruce Turkel | Mar 2, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Spend enough time talking to online marketers or digitally savvy traditional advertisers and you’ll hear lots of conversation—and consternation—about the power of online reviews. According to these marketers, the comments and critiques on review sites such as...
by Bruce Turkel | Jan 20, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Power of Patterns My friend and the lead guitar player for The Southbound Suspects, Phil Allen, put himself through law school at the University of Florida by singing and playing his guitar in bars around Gainesville. Years later Phil still wows audiences by...
by Bruce Turkel | Jan 13, 2014 | Branding, Keynote speaking, Marketing & Advertising
What goes next in the following sequence? Skywriting, Calendar, Pen, T-Shirt, Super Bowl, Side Of A Barn, ____________ . Give up? Don’t be too hard on yourself; even that smart kid in high school (you know the one I’m talking about) doesn’t know the answer....
by Bruce Turkel | Sep 10, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I don’t usually use this space to rant. I try to be thoughtful, even-tempered, and even a bit circumspect in what I write about here. But today I’m typing this post with my teeth firmly clenched together and my fingers smacking the keyboard. A few months ago I spoke...
