by Bruce Turkel | Jan 14, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
How Trend Marketing Can Undermine Trust and Public Health. The iodized salt backlash and the brand lesson every leader must understand. Click HERE to watch: How Trend Marketing Can Undermine Trust and Public Health The iodized salt backlash and the brand lesson every...
by Bruce Turkel | Jan 6, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Bad design vs good design. Why we notice the bad stuff but not the good. A hotel shower explains how great design removes friction Click HERE to watch: Good design is supposed to make your life easier, but when we think about bad design vs good design, most of the...
by Bruce Turkel | Dec 30, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
What Stayed True in 2025? The Problem With Year-End Summaries Click HERE to watch: What Stayed True in 2025? The Problem With Year-End Summaries As 2025 ends, I feel the old familiar pressure to sum up everything neatly and turn twelve months into clean, concise...
by Bruce Turkel | Mar 23, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
If you went to business school I’ll bet you remember taking courses in various subjects — finance, marketing, accounting, HR. I assume that those subjects were broken down like that for a number of reasons: 1. It made it easier for instructors to organize their...
by Bruce Turkel | Dec 27, 2011 | Uncategorized
I was sitting at the table at a conference recently, listening to a world-renowned speaker talking about differentiating business brands. The young woman who raised her hand to ask a question was going on and on about her business problems and her personal problems;...
