by Bruce Turkel | Sep 12, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video Was Jimmy Buffett‘s Death Coincidental or Ironic? I ask because coincidence and irony are words people often mix up. Simply put, coincidence means the act or condition of coinciding. On the other hand, irony means using words to express...
by Bruce Turkel | Aug 30, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. What Do You Want? It was a good ten or twelve years ago, and I was late for a meeting. I was rushing through Coconut Grove from my office to meet with my client on the other end of town. It was a typical, beautifully warm Miami day, and I...
by Bruce Turkel | Mar 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Selling to B2B businesses. It’s always fascinating to me when people ask if I can create strategic messages for their business-to-business companies. They ask with the thought that while business-to-consumer (B2C) companies sell to...
by Bruce Turkel | Feb 28, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. People HATE to be sold. If you spend your life in advertising and marketing, sooner or later, it dawns on you that your entire career has focused on three things: Finding prospects, Attracting customers, and Closing sales. If you spend...
by Bruce Turkel | Jan 3, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is it True That Practice Makes Perfect? There are people who make it a practice not to sit across from me at meetings. That’s because I spend my time in those meetings drawing caricatures of everyone else sitting around the table,...
