by Bruce Turkel | Aug 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. The Power of Primacy and Recency Years ago, I played music in an acoustic showcase run by an affable raconteur named John Brown. This showcase was a fantastic opportunity to accompany incredible musicians and learn valuable lessons about...
by Bruce Turkel | Aug 7, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Urgent Need for Authentic Branding in a World of Change In today’s fast-paced business world, where change is the only constant, understanding your brand’s core identity is not just important—it’s essential for survival and success. Having navigated the complex...
by Bruce Turkel | Jul 29, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. Be an Overnight Success My friend David Altshuler is one of the most recognized educational consultants in the country. If your college-age kid can’t decide whether to take a full-ride scholarship to MIT or Stanford or whether they...
by Bruce Turkel | Aug 4, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
You know the old joke: How do you get to Carnegie Hall? Practice, man, practice. Here’s today’s version: How do you write a book? Write, man, write. At least once a week someone asks my advice about writing a book. The conversation usually goes something like this:...
by Bruce Turkel | Oct 18, 2017 | Uncategorized
I’ve had the great fortune to spend the last few weeks touring Argentina and Chile. Together Gloria and I explored fascinating sites, ate wonderful meals, enjoyed spectacular wines, and met very gracious and hospitable people. Not only did we try great wines, but we...
